Argumente für eine Idee
Von Grey. Gefunden beim Werbewunderland!
10 ways to tell if you have a really good idea
1. A good idea fits in one sentence. In other words, it doesn’t take more than one sentence to describe it.
2. A good idea can be seen with your eyes closed. You can get it by closing your eyes and hearing it told to you — boards, visuals, music not necessary.
3. A good idea gets talked about.
4. A good idea lets the product play a role. If you can take the product out of the commercial and it still works, you don’t have a good idea. But that doesn’t mean you need to actually show the product.
5. A good idea is insightful. It touches you. You feel understood.
6. A good idea is immortal. You never forget it.
7. A good idea is stringent. Nothing needless — no unnecessary words or pictures.
8. A good idea comes in a flood. You can think of lots of executions effortlessly, also in different media.
9. A good idea is faster than the brain. Go with the first feeling. Be careful when the brain kicks in.
10. A good ideas is the one you (the client) will never buy. A good idea is by nature a risk, since it’s ground others have not covered.
10 ways to tell if you have a really good idea
1. A good idea fits in one sentence. In other words, it doesn’t take more than one sentence to describe it.
2. A good idea can be seen with your eyes closed. You can get it by closing your eyes and hearing it told to you — boards, visuals, music not necessary.
3. A good idea gets talked about.
4. A good idea lets the product play a role. If you can take the product out of the commercial and it still works, you don’t have a good idea. But that doesn’t mean you need to actually show the product.
5. A good idea is insightful. It touches you. You feel understood.
6. A good idea is immortal. You never forget it.
7. A good idea is stringent. Nothing needless — no unnecessary words or pictures.
8. A good idea comes in a flood. You can think of lots of executions effortlessly, also in different media.
9. A good idea is faster than the brain. Go with the first feeling. Be careful when the brain kicks in.
10. A good ideas is the one you (the client) will never buy. A good idea is by nature a risk, since it’s ground others have not covered.
wploechle - 27. Jul, 21:26
